Frequently Asked Questions

What is a domain?

A domain is like an address for a website. It’s a human-friendly name, such as, that helps people find and access websites easily. Behind the scenes, computers use numerical IP addresses, but domains make it simpler for us to remember and use the internet. Once purchased, domains are renewed annually.

What happens when I don't renew my domain?

Domain Redemption Period (or domain redemption mode) is a status that a domain name can enter after it has expired and not been renewed by the owner. When a domain is not renewed before its expiration date, it typically goes through a few stages, including a grace period during which the owner can still renew it without any additional fees.

If the domain owner fails to renew the domain even during the grace period, it enters the Redemption Period. During this phase, the domain is temporarily removed from the active domain pool and is placed in a special status. While in redemption, the owner still has a chance to reclaim the domain, but the process becomes more complicated and usually involves additional fees.

The domain registrar will hold the domain in redemption for a certain period, which can vary depending on the registrar’s policies. To recover the domain during this period, the owner must typically contact the registrar, pay the domain renewal fee, and often an additional redemption fee. If the domain owner doesn’t take any action during the Redemption Period, the domain may be released for anyone else to register.

In summary, the Domain Redemption Period is a last-chance phase for a domain owner to reclaim their expired domain after the regular renewal period has passed. It’s a safety net to prevent immediate loss of a domain but comes with extra costs and a more complex process.

What is website hosting?

Think of your domain as your website’s address, like Now, hosting is like renting a home for your website to live at that address. The hosting service provides the space (on servers) where your website’s files and content are stored. When people type your domain into their browsers, hosting makes sure your website shows up and is accessible on the internet. So, your domain is the address, and hosting is the home where your website lives.

How do I get custom email accounts?

We see that you want to look more professional, good job! Website hosting allows you to have custom email accounts, for example In order to have custom email accounts like these, you need to have a domain AND website hosting active.

What is branding?

Branding is how a company presents itself to the world. It includes the company’s name, logo, design elements, and messaging, creating a unique identity that sets it apart from others.

How can I create a strong brand identity?

Building a strong brand identity involves defining your brand values, understanding your target audience, and creating consistent visual elements, messaging, and experiences that resonate with your audience.

Do I need a professional graphic designer for my business?

While basic design can be done in-house, hiring a professional graphic designer ensures high-quality and impactful visuals that align with your brand. A skilled designer brings expertise and creativity to enhance your brand’s visual appeal.

How often should I update my brand's visual elements?

Brands evolve, and occasional updates can keep your business relevant. However, major changes should be thoughtful and align with shifts in your business strategy, target audience, or overall brand positioning. Regularly assess whether your branding still effectively communicates your desired message.

What is Search Engine Optimisation (SEO)?

SEO, or Search Engine Optimization, is the process of enhancing your website’s visibility on search engines like Google. It involves optimizing various elements on your site to rank higher in search results, making it easier for users to find you.

Why is SEO important?

SEO is crucial because it helps increase organic (non-paid) traffic to your website. Higher visibility in search results means more potential visitors, leading to increased opportunities for engagement, conversions, and business growth.

How does SEO work?

Search engines use complex algorithms to analyze and rank websites. SEO involves optimizing your site’s content, keywords, structure, and backlinks to align with these algorithms, signaling to search engines that your content is relevant and valuable.

What are keywords?

Keywords are specific words or phrases people use when searching for information online. Effective SEO involves identifying and incorporating relevant keywords into your content, making it more likely to appear in search results.

How long does it take to see results from SEO?

SEO is a gradual process, and the timeline for results can vary. Generally, significant improvements may take several months. Consistent efforts, quality content, and adherence to SEO best practices contribute to long-term success.

Can I do SEO myself, or should I hire a professional?

Both options are possible. Basic SEO can be done by individuals with some understanding, but for more comprehensive strategies and optimal results, hiring a professional SEO expert or agency is advisable.

Is SEO a one-time effort?

No, SEO is an ongoing process. Search engines frequently update their algorithms, and regular content updates, monitoring performance, and adapting to changes are essential for sustained success in SEO.

Why is website maintenance important?

Website maintenance ensures your site remains secure, functional, and up-to-date. Regular updates prevent issues, improve performance, and enhance the user experience.

What does website maintenance include?

Maintenance covers tasks like updating software, fixing bugs, monitoring security, and backing up data. It also involves content updates, ensuring information is current and relevant.

How often should I update my website?

Regular updates are key. Aim for monthly checks, including software updates, security scans, and content reviews. More frequent updates may be needed for dynamic sites or e-commerce platforms.

How can I improve website speed?

Optimize images, use browser caching, and consider a content delivery network (CDN). Regularly review and streamline your site’s code for improved performance.

Why is mobile responsiveness important for website maintenance?

With increasing mobile users, a mobile-responsive design ensures your site looks and functions well on various devices. Regularly check and optimize for mobile responsiveness to cater to a broader audience.

How long does it take to build a website?

The time to build a website varies based on complexity and features. Simple sites may take a few weeks, while complex ones with advanced functionalities can take months.

Can I update my website content after it's built?

Yes, integrating a Content Management Systems (CMS) will allow you to easily update and add content without extensive technical knowledge. It’s essential for keeping your site current and relevant. After integration of a CMS, training on how to update the website will be conducted with the relevant team from the client’s side.

What is website copywriting?

Website copywriting is the art of crafting text (copy) for websites. It includes headlines, product descriptions, and other content designed to engage, inform, and persuade visitors.

What is website strategy?

Website strategy involves planning and defining goals for your website. It includes decisions on design, content, and functionality to align with your overall business objectives. A clear website strategy ensures that your site serves its purpose effectively, whether it’s to attract customers, provide information, or sell products. It guides decisions for design, content, and user experience.

How do I choose the right features for my website?

Identify your goals and prioritize features that align with them. Consider user experience, functionality, and how each feature contributes to achieving your business objectives.

How does website strategy differ from website design?

Website strategy is the planning phase where goals and objectives are outlined. Website design is the execution phase, focusing on the visual and interactive elements that align with the established strategy.

Understanding your target audience is vital for creating a strategy that resonates with them. It influences content, design, and functionality to meet the needs and preferences of your audience.

How much do you charge?

Since all our clients (and potential clients) don’t have the same requirements, our services are custom priced according to the client’s requirements. Please book an appointment to let us know what you would like and we will promptly send you a quote. To book an appointment, click here.